Course Aims

The course aims to give you a thorough understanding of the theory and practice of strategic management. It concentrates on the role and responsibilities of general management and focuses on the structures and processes through which these responsibilities are discharged. To ensure that this aim is achieved, some important background information will be provided and discussed. They are as follows:

  1. Foundations of strategic management
  2. Strategic management process
  3. SWOT analysis
  4. Opportunity analysis and market targeting
  5. Total Quality Management (TQM)

Course Objectives

At the end of this course, you should be able to:

  1. Explain the latest management strategies
  2. Play a key role in the strategic development of a business
  3. Do a SWOT analysis for any business
  4. Familiarize yourself with strategic management decisions