This course introduces to the students the Concept of entrepreneurship: Need and Significance of Entrepreneurship Development in Global contexts, Entrepreneurship Development concepts, Process, Experience and strategies, Dynamics of Entrepreneurship Development. Entrepreneurship Quality/Motivation: The Entrepreneurship – Myths and Misconception, qualities, Characteristics and role demanded of an Entrepreneur, Process of Developing. Entrepreneur Qualities Enterprise Launching and Resources: Government Programs, Policies, Incentive and Institutional Networking for Enterprise setting, Steps of setting new Enterprise, Scanning Business Environment, Sensing Business opportunity and Identifying Product. Business Plan Preparation: Procedure and Steps, Market Survey and Demand Analysis, Growth, Modernization and Expansion of Enterprise
Course Aims
The course aims to give you a thorough understanding of the theory and practice of strategic management. It concentrates on the role and responsibilities of general management and focuses on the structures and processes through which these responsibilities are discharged. To ensure that this aim is achieved, some important background information will be provided and discussed. They are as follows:
- Foundations of strategic management
- Strategic management process
- SWOT analysis
- Opportunity analysis and market targeting
- Total Quality Management (TQM)
Course Objectives
At the end of this course, you should be able to:
- Explain the latest management strategies
- Play a key role in the strategic development of a business
- Do a SWOT analysis for any business
- Familiarize yourself with strategic management decisions
Introduction
The course consists of fifteen (15) chapters that are three (3) Activities at five (5) chapters per Activity. A student who successfully completes the course will surely be in a better position to manage workers as individuals and groups in both private and public organizations. The course guide tells you briefly what the course is about, what course materials you will be using and how you can work your way through these materials. It suggests some general guidelines for the amount of time you are likely to spend on each unit of the course in order to complete it successfully. It also gives you some guidance on your tutor-marked assignments. Detailed information on tutor-marked assignment is found in the separate assignment file which will be available in due course.
What you will learn in this course
This course will introduce you to the fundamental aspects of organizational dynamics generally. It also includes the Organizational Theory, Organizational Goals, Individual and groups in Organization, Power and Authority, Organizational Leadership, Organizational growth and Development, Models of Organization Structure, Determinants of Structure, Centralization and Decentralization.